By contracting a major sponsorship deal with the NBA before its first-ever UK game at London's O2 in March,Travel company Thomson Sport has heightened its interest in US sport.
To increase up its commercial relationships with US sports is being bidding by Thomson.Thomson after receiving the major contract will be able to receive prominent brand exposure around game held at The O2.
Brand exposure at the NBA's website, NBA.com will be also granted where it will present a new editorial feature highlighting its travel services.
The NBA, like the NFL, is targeting new markets to enhance its appeal outside its core US business.
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