The city hall in Milan, Italy was the scene on Tuesday of a press conference presenting the NBA Europe Live game slated for that city next fall between local team Armani Jeans Milano and New York of the NBA. Among the guests at the press conference, which also served to announce the opening of ticket sales for the event, was Euroleague Basketball CEO Jordi Bertomeu. "The Euroleague is just back from Paris where a few days ago we finished a great live event to promote European basketball, and we're happy to be here in Milan to present another event that will be important, one more time, to promote European basketball," Bertomeu said. "It's very important to develop this project together with our friends from the NBA to offer fans games that represent the best basketball from all over the world. It's the same goal for these games and the ones that Euroleague teams will play in the United States. The common goal of the Euroleague and the NBA is to help basketball grow, and we are happy to be in Milan, a place full of basketball tradition, with a club like Olimpia that won trophies in the past and we hope, with the project of the current team's ownership, will be back on top in the future."Armani Jeans Milano, which has played in the Euroleague for three consecutive seasons, will host New York on Sunday, October 3 at the city's historic basketball arena, The Forum. Also present for the event were Armani Jeans Milano team captain Mason Rocca, NBA Europe managing director Sophie Goldschmidt, New York guard Danilo Gallinari, Alan Rizzi from Milan's city government, and Marco Bogarelli, president of Infront Italy, a partner in the event. "This event is a great opportunity for the fans," Rocca said. "European basketball is coming very close to the NBA, and by watching international competitions like this, fans can understand the level reached by European and Italian basketball."
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